Campaign 2020-2021
The reference targets for the 2020-2021 campaign are the prescribers: architects and designers. A targeted message is directed to them that plays on the parallel: inimitability of the creative act, inimitability of the material in which it is made.
The aim is to support the choice of natural stone, leveraging the concept of authenticity. Hence the claim: No fakes - Natural stone is better.
An effective communication campaign, focused on digital channels: from Google to Socials, from portals of publishers of architecture to DEM initiatives, a strong pressure supported by a strong message and exceptional witnesses.
In fact, the architects themselves have been called to argue the virtues of Natural Stone, through video-interviews published on the official Youtube channel.
The digital campaign is also accompanied by an ad hoc editorial staff dedicated to generating journalistic content to constantly feed the website and Facebook pages, Linkedin and Instagram from PNA.
The aim is to support the choice of natural stone, leveraging the concept of authenticity. Hence the claim: No fakes - Natural stone is better.
An effective communication campaign, focused on digital channels: from Google to Socials, from portals of publishers of architecture to DEM initiatives, a strong pressure supported by a strong message and exceptional witnesses.
In fact, the architects themselves have been called to argue the virtues of Natural Stone, through video-interviews published on the official Youtube channel.
The digital campaign is also accompanied by an ad hoc editorial staff dedicated to generating journalistic content to constantly feed the website and Facebook pages, Linkedin and Instagram from PNA.
Company
PIETRA NATURALE AUTENTICA
PNA | Authentic Natural Stone is the network of companies created to promote the use of authentic natural stone, at a time when the competition of derivative industrial materials is getting tougher and tougher.
Categories
Natural stones
Trade Associations and Consortia
Company
PIETRA NATURALE AUTENTICA
PNA | Authentic Natural Stone is the network of companies created to promote the use of authentic natural stone, at a time when the competition of derivative industrial materials is getting tougher and tougher.
Categories
Natural stones
Trade Associations and Consortia